My related artefacts

My CD cover:

My DVD cover:

My advert:

Audience Feedback

I was very pleased with my audience feedback. 75% of the people asked, said that my film was rated 'excellent' in terms of the success of the production, the remaining 25% rating it 'good'. Only one person said that my film showed evidence of 'some imagination' as everyone else said that it showed evidence of 'high imagination and creative flair'
Overall, on average, the rating of my shot composititon was 1, which is excellent. The rating of mise-en-scene was 1 also. Editing was rated 1. Sound and music was rated 3 and use of fonts and texts was 1.
When asked how to improve my film, people suggested i fix a few problems with sound, which was a problem, however the film that was shown to the audience was not completed, and included some background noise which i later fixed. My production was only halfway to completion when burnt onto DVD for analysis, so i am fairly confident that the audience would enjoy my film if they saw it now. Some comments praised the editing of my film, and they especially liked the acting and the graphics involved.
My audience feedback reassured me that the comedy aspect of the film was going to be pleasing to my key demographic, and the fonts used were effective.

Filming schedule

In order to finish my filming with enough time to edit, i needed to plan out roughly some of my filming dates. With such a large amount of filming to do, it was best to do it over a week.
I filmed from the 26th October onward till about the 3rd of November. I filmed in a range of places, from my room, to the bullring, to Sutton park. This helped the film look more realistic.

Ancillary products

My ancillary products, the DVD CD and advertisement for my film were designed to look simple. I got this idea from other Gym Class Heroes artwork. It is quite plain but with a strong message. A broken heart symbol is subject of the products, reinforcing the storyline and message of the song. The pink writing is a recurrent theme running through all aspects of my music video.

Storyboards

I storyboarded my initial ideas for the film so that filming would be easier and more efficient. Here are some pages of my storyboard:

My proposal

Having brainstormed ideas for a music video, i have finally reached a decision. I will be producing a music video to Gym Class Heroes' 'Makeout Club'. My film will be a hybrid between a performance film and a narrative film. I will film an actor, lip syncing along to the song for the performance element, and will video other actors to emphasise the narrative part of the video. The lyrics have a obvious storyline; the story of a man who is a bit of a 'womanizer' and wants to change, but always finds faults in his relationships. The storyline will be videoed from a first person view point, so that my filming schedule is less demanding, and to really capture the lyrics of the song. I will film the performance piece in a park, to compliment the opening lyrics.

Questionnaire Results

I asked twelve females and eight males to complete my questionnaire, they all ranged from the age 15-42. Here are my results:

3. The most popular genre of music was a mix of indie, R&B and electro.

4. Narrative videos were most popular with 10/20 participants opting for it.Three preferred abstract videos, and seven favoured performance videos.

5. Nobody claimed to like serious videos, but six participants said they enjoy comedy videos. Fourteen participants said they enjoyed elements of both in music videos the most.

6. 50% of people like realistic costume, and 50% like surreal costume in videos.

7. I found that people aged 15-24 spend more time watching music videos. They said they tend to watch two to three hours a week watching music television. Participants aged 33+ watch less than half an hour of music television a week.

8. MTV is the most popular music TV channel, closely followed by 4music and TMF.

9. 19 people circled internet, showing that this type of media is being embraced by all ages. Three participants age 38, 40 and 41 circled the radio option, perhaps contributing to their lack of video viewing on television.

10. 11 people watch music videos on Youtube, four watch videos on band websites, three watch videos on social networking sites (derived from 'other' option)and it did not apply to two participants.

11. 100% of participants believe that a music video has a effect on a songs likeability.

These are my results, i am going to use them to adjust my video in order to attract my key demographic.