the gang of males. She later moves down the stairs of the train station and performs a dance routine with males, all dressed in black. She is in white and this helps her to stand out. They move to the barriers in the train station, and then to a train where they are hanging from the ceiling bars and dancing around Gaga who is lip syncing. A quick subtle outfit change sees Gaga moved to a car park, performing a dance sequence on cars with her dancers. Low angle shots of her on top of cars makes her seem superior and powerful. She is now wearing a black leather jacket, tights and studded underwear. This gives off the same urban look as the locations. After getting intimate with all of the dancers she traps herself in a security booth with a officer of some sort. This shows her influence and strong sexual power. The final part shows another dance routine in the train station. Here she is more part of the group of dancers. Her final dancemove shows her and the boys grab their crotches; this is a symbol of Gaga's power not being only sexual as she can fit in with the group of men without flirting. The dark backgrounds are lit only by a few bright spotlights. The video serves as a means to promote Lady Gaga, and by portraying her in a dominant and provocative light, does so.
Monday, 12 October 2009
Lady Gaga- Lovegame
The beginning of the video shows a busy city at night, with some men opening a vault in the ground with 'Haus of Gaga' engraved on it, the name of her fashion line. She appears in a dingy room with two men, wearing only diamonds, stuck on her body and a bit of coloured body makeup. Both men have words shaved in their hair, a clever promotional ploy. One has 'Love' which is reinforcing the song, the other has 'Fame' which is reinforcing her album 'The fame'. Also a lyric in her song ties these together; 'Do you want love or you want fame?' Next she appears with a crowd of men, wearing a white leotard which contrasts with the black outfits the men are wearing and the dark, dirty location, and carrying a glowing staff, perhaps symbolising her power over both the men and the music industry. She is also wearing a headpiece, reminiscent of barbed wire, this is an artistic fashion statement, which Gaga uses often to express herself. The camera pans vertically allowing us to see high angle and low angle shots of Lady Gaga. She is performing in the middle of 
the gang of males. She later moves down the stairs of the train station and performs a dance routine with males, all dressed in black. She is in white and this helps her to stand out. They move to the barriers in the train station, and then to a train where they are hanging from the ceiling bars and dancing around Gaga who is lip syncing. A quick subtle outfit change sees Gaga moved to a car park, performing a dance sequence on cars with her dancers. Low angle shots of her on top of cars makes her seem superior and powerful. She is now wearing a black leather jacket, tights and studded underwear. This gives off the same urban look as the locations. After getting intimate with all of the dancers she traps herself in a security booth with a officer of some sort. This shows her influence and strong sexual power. The final part shows another dance routine in the train station. Here she is more part of the group of dancers. Her final dancemove shows her and the boys grab their crotches; this is a symbol of Gaga's power not being only sexual as she can fit in with the group of men without flirting. The dark backgrounds are lit only by a few bright spotlights. The video serves as a means to promote Lady Gaga, and by portraying her in a dominant and provocative light, does so.
the gang of males. She later moves down the stairs of the train station and performs a dance routine with males, all dressed in black. She is in white and this helps her to stand out. They move to the barriers in the train station, and then to a train where they are hanging from the ceiling bars and dancing around Gaga who is lip syncing. A quick subtle outfit change sees Gaga moved to a car park, performing a dance sequence on cars with her dancers. Low angle shots of her on top of cars makes her seem superior and powerful. She is now wearing a black leather jacket, tights and studded underwear. This gives off the same urban look as the locations. After getting intimate with all of the dancers she traps herself in a security booth with a officer of some sort. This shows her influence and strong sexual power. The final part shows another dance routine in the train station. Here she is more part of the group of dancers. Her final dancemove shows her and the boys grab their crotches; this is a symbol of Gaga's power not being only sexual as she can fit in with the group of men without flirting. The dark backgrounds are lit only by a few bright spotlights. The video serves as a means to promote Lady Gaga, and by portraying her in a dominant and provocative light, does so.
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