Master Shortie- Dead end

The establishing shot of the video shows Master Shorties silhouette in a studio dimly lit by lights. The next scene is one used frequently in music videos, a club scene. This shows people dancing and having fun, this promotes the song. The camera moves rapidly, to close ups of him lip syncing and scenes of a dancing crowd. The lighting in the club are neon rave inspired flashes of primary colours. Over the course of the video the artist moves to lip-syncing in a white shadowy room. The wall behind him has bright red and yellow graffiti on it spelling out the title of his song 'Dead end'. There are blue splashes behind the title. A band member is standing behind Master Shortie playing his guitar with one foot on the wall behind him. They are both in bright colours, the band member in bright blue and Master shortie in bright orange. He then moves into a space-inspired set. With a night sky blue background and beams of light soaring past him. The video consists of more bright backgrounds, one designed to resemble a graphic equaliser found on a hard-fi system. From this point we become aware of a narrative developing. He finds himself attracted to a girl in the club, even though he has a girlfriend. (The camera reverts to the scene where Master shortie is in a studio set with a girl to show this). In a scene later he meets her in a bathroom and the camera portrays the sexual tension by putting the scene in slow motion. Another scene in slow motion is one where he is running after this girl down a grimy looking corridor. The jump cuts are often and focus mainly on close ups of sexual symbols e.g. hands on hips.
Overall the video is meant to represent Master shorties urban roots, and his rebellious image. The bright colours stand to accompany his energetic music.